WELCOME FALL

Ashworth is stepping into its next era with new energy, a fresh perspective, and the same grounded ethos that’s always set us apart.

This fall marks a meaningful milestone: the restoration and evolution of the Ashworth brand. Co-founder John Ashworth has returned to guide design and creative direction, and industry veteran Andy Bell joins as CEO, both bringing decades of experience and a shared vision for what Ashworth can be: timeless, quietly confident, and deeply connected to the spirit of the game.

Backed by a family-owned sourcing company with over 60 years of global manufacturing expertise, we're building on the brand’s foundation with sharper focus and renewed intention.

The Fall ’25 collection introduces two technical knit capsules:

AG/TECH — built for performance. Lightweight and breathable, it’s made from fine full dull poly yarns and spandex for stretch comfort with a soft, matte finish. Moisture wicking, antimicrobial, UPF 50+, and easy to care for – this one’s for the rounds that don’t let up.

CT/TECH — crafted for comfort. A blend of luxurious cotton and high-performance poly yarns, it delivers a natural feel with modern benefits: moisture management, antimicrobial protection, sun coverage, and everyday versatility.

Both capsules are designed to move with you and layer easily. The rest of the collection balances it all out: effortless pants and shorts, transitional layers, and corduroy made for crisp morning tee times and late-season walks.

Our goal is simple: make clothing that earns its place in your week. Pieces that work just as well on the course as they do anywhere else, without compromising on style, comfort, or quality.

Ashworth has always stood for something a little different. Less flash. More substance. Style over trends. Purpose in every detail.

Fall ’25 is just the beginning.